How swisspartners Group Benefits from Power eCard
In addition to tailored consulting solutions, the renowned Swiss financial services provider swisspartners now impresses clients with personalized digital Christmas cards from Power eCard. This case study reveals how switching to digital holiday and event mailings not only saves significant time and costs but also brings additional benefits to the company.
“The service from Power eCard was like winning the jackpot for us. Always accessible, always helpful, always solution-oriented, always friendly.”
Simone Töllner, Head Marketing
Christmas cards as a central element of communication
Personal Christmas greetings have always played a central role in the communication of swisspartners Group. Every year, the company printed over 2000 cards for Christmas, which not only incurred high costs but also was not particularly environmentally friendly.
Simone Töllner, Head of Marketing at swisspartners, recalls: “Often, recipients would quickly glance at the card and then unfortunately discard it shortly after a brief moment of joy.” Sending digital cards through conventional email programs proved unsuitable due to persistent issues with opening and displaying custom GIFs and banners. With the desire for a technically functional, environmentally friendly system, swisspartners embarked on finding a digital solution for sending Christmas cards."
The Path to Power eCard
After extensive research, swisspartners discovered Power eCard through LinkedIn. The use of the free trial quickly highlighted that there was “no real alternative to Power eCard's digital Christmas card.” Simone Töllner opted for an Enterprise license as the best solution to swisspartners' requirements for a digital card tool.
- Independent Swiss financial services provider
- Tailored solutions in wealth management, trust & taxes, real estate, and life insurance
- Locations in Switzerland, Liechtenstein, and Austria
- Approximately 100 employees
- Client since: 2021
- Enterprise license (frequent-use)
High Open Rates with Animations and Folded Cards
In addition to animations and a wide selection of Christmas designs, what particularly captivated users was Power eCard's most popular format, the folding card. Each element of the eCards impressed not only with modern, targeted design but also with flawless display.
Among swisspartners' clients, the new cards received widespread approval. The high open rates of the card emails directly reflected the increased interest from clients.
How swisspartners Group Benefits from Power eCard
Thanks to Power eCard, swisspartners resolved previous challenges with digital Christmas card delivery for good. Customized card personalizations are greatly simplified and automated with Power eCard, resulting in significant time and cost savings for swisspartners. Moreover, Power eCard's Christmas cards meet both the demand for appreciation and personalization, as well as the company's desire for progressive digitalization and sustainable process management.
Future with Power eCard
Simone Töllner is delighted that even 'more conservative employees' are convinced by Power eCard. “Once the processes are in place, it's very easy to manage”, says the marketing expert. The transition to Power eCard was so successful that the company plans to expand the use of eCards in the future."
"That's the beauty of Power eCard: you have a digital solution that can be personalized at the same time."
Simone Töllner, Head Marketing
Central Design, Decentralized Delivery
At swisspartners, both the marketing department and the entire management send Christmas cards. The company fully leveraged Power eCard's capabilities by setting up multiple user accounts. Users were empowered to select formats, upload recipient addresses, and customize messages. The admin then finalized these personalizations through the solution's backend.
This strategy not only ensures internal quality control at swisspartners but also streamlines future eCard management. New cards can now be created within existing accounts, tailored to their respective audiences, and sent by individual team members.
Empowering Future with Power eCard
Throughout the strategy formulation and process implementation, Power eCard consistently provided advisory support to swisspartners Group, addressing company-specific inquiries.
The outstanding feedback from employees and clients regarding the holiday greetings using Power eCard prompted the company to utilize the tool for other occasions as well — such as event invitations or birthday wishes.
Picture: Amanda Nikolic
